![]() ![]() “We have a new page for each of our exhibitors that is easier to read, offering a more immersive experience, with the option of organizing a WhatsApp meeting directly,” Lasbordes explained. The forum includes products selected by the fashion team, with a “connect” option that allows buyers to link up with suppliers. The first day of the show, organizers will upload a series of articles describing trends for the season, with product illustrations, organized by theme - and listed in the “Magazine” section. The first step - bringing together the marketplace and the Première Vision Paris site under the Première banner - has been completed, while the others will be progressively added, by fall at the latest. ![]() “We thought it wasn’t so easily readable for a community that has to meet online much more frequently and to channel flows - in order to offer a simpler, more fluid experience, we decided to progressively bring together all the internet sites under one platform,” said Lasbordes. Première Vision has decided to bring together everything under one website, regrouping the previously separate sites for the denim and New York shows, for example. While the show is organized in a similar manner as the one held in September, the platform has evolved. ![]() “Here we are again, in a situation wherein we are not allowed to hold physical meetings - the spaces where they would be held are closed - so we prepared a complete digital edition,” explained Lasbordes. With no letup in the health crisis, meetings remain banned. But following the summer, coronavirus cases surged and the French government revisited its restrictions, and ruled against large gatherings. ![]() In September, organizers had prepared for a hybrid show, with in-person and online meetings - content was split between online and physical meetings. “It turned out that this tool took on a whole new dimension when physical meetings were halted,” said Lasbordes, referring to the arrival of the coronavirus. ![]()
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